Crossfit Gym Web Design
Crossfit Gym Web Design
Frontier Athletics
Giving the next generation of gym owners a lift for their new local fitness centre.
- Google Analytics
- Google Search Console
- Bing Webmaster Tools
- PushPress
"We had a great experience working with Sitka Design on our website! Even with collaborating remotely, everything went smoothly. When he was in town, he even took the time to visit us in person, which showed his dedication. Anthony was easy to work with and is great at what he does (just check out our website).
We highly recommend him!"
Project goals –
Frontier Athletics needed its first website to establish a strong online presence to coincide with their new gym launch. The primary goal was to create an easy to use, dynamic and engaging design that would attract new members, showcase their services and schedule to current members, and reflect the strong energy of their brand. The website needed to be user-friendly, visually appealing, and easily navigable, helping the gym grow its community and streamline membership sign-ups.
Our approach –
Our focus was to understand the gym's vision and target audience, ensuring the website's design and functionality would align with their brand values. We focused on creating a clean, modern design that incorporated high-impact visuals, intuitive navigation, and a clear call to action to maximize membership signups. We integrated features like the gym schedule, detailed workout class information, coach bios, and heavily leaned into the community-feel of the gym to encourage signups. The site was optimized for mobile use, catering to on-the-go users.
Launch –
The website was introduced to the gym’s community during the gym's soft-launch phase and pre-opening signups. Due to the strong presence of Frontier Athletics before opening there was excitement for people to get more information, which drove traffic to the site from day one. This accelerated the gyms signups further, setting the stage for the gym to build its online and offline community effectively.
Results –
Post-launch, the website attracted positive feedback from the Frontier Athletics community, and the gym reported improved engagement with their brand. The project successfully positioned the gym as a modern, approachable fitness center, ready to expand its reach and authority in the local community.
