Beverage Company Web Design
Birdies Beverages: Memorable animations for unique and stand out beverage brand launch
"I recently had the pleasure of working with Anthony at Sitka Design on creating a website for my business and I am extremely happy with the final result. Anthony and his team showed not only superb technical skills, but also great communication with me as a client and tying the two together to bring my vision into reality.
Anthony's professionalism was apparent in every interaction, and it made this process simple, so I always felt like the project was in good hands."
Success Story Details
Key Successes
- +33% MoM Organic Search Traffic – Steady month-over-month growth in organic visibility.
- 5k Organic Search Impressions After 3 Months – Strong search engine performance early on.
- Eye-Catching Website Design – A visually dynamic and engaging online presence.
- Custom Interaction Feature – A rotating beverage can to enhance user interaction.
- Successful Pre-Season Launch – Perfectly timed to capture peak seasonal interest.
- 1x Custom Sales Locations Map – Helping customers easily find where to purchase the product.
Project Overview
Birdies Beverages, a new alcoholic beverage brand was preparing to enter the market for the summer season and needed a website. It needed to serve as an information hub about the flavours, where to purchase Birdies, and illustrate the brand story.
Our goal was to design and develop a website that would:
- Introduce the new product in a compelling and visually striking way. Getting their target audience excited about the release.
- Develop a custom map showing where to purchase Birdies.
- Engage the target audience with an interactive and modern design.
- An enjoyable user experience across all devices.
- Align with the brand’s bold and energetic personality.
Our Approach
To help the brand stand out in a competitive market, we created a custom can interaction as soon as you hit the home page that would leave a lasting impression on visitors.
Our approach included:
- Honing in on the brand’s product launch plan.
- Strategizing the best way to excite users about the product
- Make the website fun, interactive, but not compromise on SEO, or other technical site structure.
Key Features
- Custom Rotating Can Animation – A standout interactive feature that enhanced engagement.
- High-Impact Visuals – Bold colours and crisp imagery reflecting the brand’s identity.
- Fast, Responsive Website – Ensuring an optimized experience across mobile, tablet, and desktop.
- Intuitive Navigation – Structured for easy exploration and user-friendly interaction.
- Strategic Seasonal Launch Timing – Aligning with the peak beverage consumption period.
- Custom Sales Locations Map – Helping visitors quickly locate retail locations carrying the product.
Launch
The website was launched just ahead of the spring season, serving as a centrepiece for traffic and allowing the brand to generate excitement leading into peak beverage consumption months.
- The custom can interaction and sleek design immediately became a hit with website visitors, generating strong word-of-mouth and organic social media engagement.
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- The brand’s digital-first approach successfully built pre-launch awareness.
Results
- Strong Initial Website Traffic – Immediate engagement from the target audience post-launch.
- +33% MoM Organic Search Traffic – Consistent month-over-month growth, improving search visibility.
- 5k Organic Search Impressions After 3 Months – Significant early traction on search engines.
- Increased Product Awareness – The rotating can animation became a signature feature, driving longer site visits and interest.
- Social Media Buzz – The launch generated excitement and increased organic social media discussions.
- Successful Market Entry – The brand successfully captured attention in a competitive space, setting the foundation for continued growth.
By combining bold branding, interactive elements, and custom user experience, we helped Birdies Beverages make an explosive market debut. The website’s unique design and engaging interaction set them apart, driving interest and building anticipation just in time for the busy spring and summer seasons.
Birdies Beverages has since gone on to have a successful first year of launch, getting bulk orders from unexpected areas due to organic search traffic.
We can’t wait to continue to watch Birdies grow into a titan in the summer seltzer beverage market.
Let’s build your next project together.
