Luxury Real Estate Web Design
Luke Mori Real Estate: Helping a top luxury agent attract 1% buyers with high-intent lead generation, automation, and SEO
"Working with Sitka Design was an absolute pleasure.
Their communication, receptiveness to feedback, and attention to detail made the project seamless, which really made me feel valued as their client. I truly felt that they made it their goal to make this project a big win for me and my business, and the results show.
I highly recommend Sitka Design’s services and would absolutely work with them again in the future."
Success Story Details
Key Successes
- +77% CTR increase on Google
- +48% avg. engaged sessions increase
- 100s of High-Intent New Leads
- +40% Organic search traffic
- Custom API to automatically pull 100s of real estate listings into Webflow CMS
Project Overview
Luke Mori is a luxury real estate agent based in British Columbia, Canada. Luke is one of the top agents in his area, highly sought after to work with, and consistently breaking sales targets.
But his website was almost 8 years old, with dated content, images, and information. His SEO rankings were stable, but falling due to the influx of new agents in his area which had become a hotspot for remote workers due to COVID-19.
The project aimed to increase Luke’s brand awareness in his local market, attract new leads via organic traffic, streamline client interactions, and simplify getting in touch with Luke.
Our primary focus was designing and building a brand new modern site, migrating Luke’s existing content and sitemap from Wordpress to Webflow, integrating a 3rd party API to automatically pull real estate listings to the site, and optimizing his informational pages with clear calls-to-action and copywriting.
Objectives
We began with a comprehensive analysis of the existing website's SEO performance, identifying key elements to preserve during the redesign.
- Modern, Luxurious, Website Design - Update the current site to reflect the prices of homes Luke has been selling. We wanted the new site design to give a feeling of security, trust, and luxury for potential clients.
- Webflow Development - Migrate existing website pages, content, and sitemap from Wordpress to Webflow. Ensuring a smooth transition between the two website management systems and building a site that is secure, scalable, and reliable.
- Boost SEO - Optimize informational pages with updated content that were ranking on Google with up to date information, schema markup, or other relevant information.
- Increase Warm Leads Exposure - Clear CTAs, adding a backlog of testimonials to be visible on the site to increase trust.
- Custom Automation - Automate all listings that Luke uploads to his local real estate board to be automatically added and published to the Webflow CMS. Giving Luke time to do what he does best, close high-end real estate deals.
- Copywriting and Conversion Rate Optimization - Clear, strong, informative copywriting, that increases conversion.
Key Features
The website was developed in Webflow which allowed us the flexibility to design a unique, fast, and functional website. The site is fully responsive on desktop, tablet, and mobile devices.
- Responsive Design - The site is fully responsive on desktop, tablet, and mobile devices on multiple different breakpoints ensuring a seamless experience on any browser or device.
- Beautiful, modern, luxurious design - A site that reflected the clientele Luke caters to most.
- SEO Optimization - Boosted SEO with updated informational pages, schema markup, and clear site structure, extending his reach beyond his local market. Our primary focuses were keyword relevance, clear CTA, and site speed.
- SEO optimized real estate listings - Due to the flexibility of Webflow we were able to optimize the page structure for Luke’s listings. It was so effective that we started out ranking agents whose listings we were promoting on the site.
- Niche Keyword Ranking - Real estate listing pages were optimized to include niche types of data from the custom API, this helped the site rank for specific keywords that were low competition but high-intent.
- Custom Listing Automation - Automated new listings for the entire local area. The site started to rank for listings that weren’t Luke’s, but attracted leads to be on the buy side. This also saved Luke hours of time, re-uploading his listings from the real estate board and his website.
SEO Strategy
We managed the site’s copywriting, ensuring that we aligned with Luke’s brand voice and key messaging while also targeting relevant keywords and phrases.
- Keyword Relevant Copywriting - We did keyword research and discovered low competition but high volume keywords. Weaving them into the site boosted SEO significantly.
- Detailed information guides for what to expect when working with Luke on both the Buy side and Sell side of a transaction.
- Detailed information for buying a home in Canada as an international buyer.
- Maximized site speed by optimizing content such as images, large scale videos, and other heavy lifts. We integrated solutions such as a CDN where necessary to improve site speed without compromising on quality.
Results
- Boosted SEO - The updated website not only retained the client’s strong SEO performance but also saw a significant boost in user engagement and lead generation.
- Automated Custom Real-time Data API - The custom API provided real-time property data, which greatly improved the user experience and the Luke’s ability to showcase premium listings.
- Significant Increase in Leads - Beautiful design, which enhanced Luke’s online presence in the competitive luxury real estate market, and delivering high-intent warm leads driven by organic search.
Overall, the project successfully aligned with the initial goals:
Luke not only has a site that looks great, but is functional and serves as a high-performing asset to Luke Mori Real Estate’s real estate sales, establishing him and his team as dominant players in the industry.
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