Success Story Details

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Key Successes

1. 1st Result in SERP After 2 Weeks – Rapid SEO success with strong local search rankings.
2. +186% Organic Traffic Growth – Significant increase in visitors from the local area.
3. +25 Leads in First Month – Immediate boost in lead generation post-launch.
4. SEO-Optimized Service Pages – Built to rank for key service-based search terms.
5. CMS for Past Projects & Services – Showcasing work to attract specific jobs.
6. Modern, High-Performance Website – Enhanced user experience, lead generation, and brand credibility.

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Project Overview

‍Case Grypma Mechanical needed a modern, optimized website to improve their HVAC service business online, rank higher in search results, and generate leads. Their existing site was outdated, poorly structured, and lacked SEO, making it difficult for potential customers to find them online, even in their local area.

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The primary objectives were:

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1. Improve local SEO rankings to drive business growth.
2. Showcase past work to build trust with potential clients.
3. Generate leads through an intuitive, high-converting contact page.
4. Give time back to their office managers by answering key questions directly on the website.
5. Ensure users understood the benefits of working with CGM (rebates).
6. Attract potential hires by establishing credibility and brand authority.

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Our Approach

‍Starting with strategy, we took a comprehensive approach to design, development, and SEO, ensuring the new website would be a powerful tool for lead generation and business growth.

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Key Features:

1. Custom CMS for Past Projects & Services – Allowing easy updates and content scalability.
2. SEO-Optimized Service Pages – Targeting specific HVAC-related keywords to improve rankings.
3. Structured Semantic HTML – Improving search engine visibility and accessibility.
4. High-Performance Design – Fast load times and smooth navigation.
5. Intuitive Contact Page – Designed to capture leads effortlessly.
6. Mobile-First Approach – Fully responsive for users across all devices.

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Launch

‍The website launch was smooth, with only minor last-minute adjustments to team member pages and additional projects for the portfolio, which we were happy include for SEO. The on-page SEO strategy helped the site gain traction quickly, allowing it to rank as the first result for all of it’s brand keywords, and local service keywords within just two weeks.

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‍Results

1. 1st Result in SERP After 2 Weeks – Achieved rapid top-ranking visibility in local searches.
2. +186% Increase in Local Organic Traffic – A massive jump in website visitors from search engines.
3. +25 New Leads in the First Month – Immediate impact on business inquiries and conversions.
4. Improved Search Visibility – Service pages ranked well for high-intent local keywords.
5. Enhanced User Experience – Visitors stayed longer and engaged more with multiple pages of the site.

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By focusing on high-impact SEO, user-friendly design, and highlighting specific services and offered solutions, we successfully transformed Case Grypma Mechanical’s website. The new website now serves as a powerful lead generation tool, while also saving the business time and money.

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CGM has seen incredible results in a short timeframe. We’re looking forward to seeing CGM scale their business, and they now have a website that's ready to scale with them.