Agency Web Design
Tamarack Media: Website refresh for boutique media agency to show high resolution case studies.
"Anthony at Sitka Design really helped us create something unique and something that we think stands out from the crowd as far as agency websites go. Anthony and his team are super attentive to details which made them align well with us for the expectations of producing a high quality product.
We believe Sitka Design will likely have one of the best web dev agency's in the world in the years to come."
Success Story Details
Key Successes
- +40% Increase in Users from organic search
- +50% Page Views Increase post-launch
- Custom CMS Case Study Solution tailored for portfolio management
- Seamless Branding Integration for a consistent user experience
- Improved Client Engagement leading to increased inquiries
Project Overview
A frequent collaborator of Sitka Design, Tamarack Media, was in need of a fresh website redesign and development to highlight their latest case studies and work.
Their existing website lacked, functional navigation, and proper SEO optimization, which limited their online visibility and engagement with potential clients outside of their local area.
The primary objectives of the project were to:
- Develop a visually compelling and user-friendly website that reflects their updated brand.
- Improve portfolio presentation through a custom CMS-driven case study solution.
- Enhance SEO performance to increase organic traffic and lead generation.
- Ensure seamless performance across all devices with a responsive design.
Our Approach
We worked in tandem with Tamarack’s in-house designer, allowing them full creative control while we focused on ensuring high-performance development and technical SEO implementation.
Our approach included:
- Collaborative Development – Working alongside the client's designer to ensure a faithful representation of their branding.
- Optimized SEO Structure – Implementing best practices to boost search rankings and organic reach.
- Custom CMS Solution – Enabling easy case study management and updates without technical barriers, but allowing for a unique presentation experience for users.
- Performance Enhancements – Improving page load speeds and ensuring smooth navigation for an optimal user experience.
Key Features
We incorporated the following key features into the new website:
- Custom CMS for Case Studies – A tailored solution allowing the agency to easily manage and showcase their portfolio.
- SEO-Optimized Architecture – A structured site optimized for keyword visibility and ranking.
- Responsive & Mobile-First Design – Ensuring a seamless experience across desktop, tablet, and mobile devices.
- Fast Load Speeds & Performance Optimization – Reducing bounce rates and improving user engagement.
- Enhanced UI/UX for Navigation – Clear, intuitive layouts guiding users through services, portfolio, and contact points.
SEO Strategy
Tamarack already dominated the local market for media agencies, however we wanted to help them extend their reach and rank for keywords outside of the local area too.
- Targeted Keyword Research – Identified niche industry terms to optimize for high-intent searches in both the local and bigger market areas.
- On-Page SEO Optimization – Structured metadata, headings, and content to align with best practices.
- Improved Internal Linking – Ensuring smooth navigation and stronger SEO signals.
- Content Optimization – Incorporating SEO-friendly descriptions for case studies and services.
Results
- +40% Increase in Users from Organic Search – Improved search rankings led to significant traffic growth.
- +50% Page Views Increase – Visitors engaged more deeply with content and case studies.
- 1x Custom CMS Case Study Solution – Simplified content management and updates.
- Stronger Brand Positioning – A polished, modern digital presence that better reflected the agency’s expertise.
- Increased Client Inquiries – A higher conversion rate from visitors to potential leads.
This website redesign and development was a success. We saw increased traffic and lead generation outcomes due to the new design’s brand credibility and online visibility via organic traffic.
The powerful custom CMS solution allowed them to showcase their best work, attracting higher profile leads, starting a true lead generation fly-wheel.
There’s nothing like partnering with your friends and helping them achieve their success. We’re proud to have partnered with Tamarack and as always love seeing them push the boundary when it comes to content and media.
Let’s build your next project together.
